Best Guide to Ecommerce Fashion Photography for Conversion

Know what drives consumers to purchase clothes online? Visual Appearance. It is estimated that 93% of customers make decisions to purchase apparel on how visually appealing they look in photos, making high-quality ecommerce fashion photography an absolute necessity to increase revenue and stand out.

In this article, I will show you how to do ecommerce clothing photography to capture the target audience's attention and guide them to take action to become your regular customers, achieving your goal.

What catches your attention when you see an image? What makes you turn around when you pass by a billboard? The aesthetically pleasing visuals. The more attractive a fashion photo is, the better it sells. The image's visual makes the scroller stop and check out the details you are showcasing and works as a deciding factor for purchasing.

Another reason for e-commerce fashion photography services is dominating competition online. Eye-catching detailed e-commerce fashion photos directly impact viewers, increasing the possibility of conversion. As long as your pictures are clear, well-balanced, and aesthetically beautiful, you can easily dominate online sales with flying colors.

High-quality ecommerce fashion photography can take your brand to the next level because once customers like what you are offering they will keep visiting your site and make more purchases. Now, let’s see what you need to execute ecommerce photography easily.

• Research: Every brand has something unique to offer. You need to do thorough research to capture the uniqueness and stand out from the competition. See how your competitors take ecommerce photos and check Pinterest, Instagram, and Google to see what ecommerce images look the best. Take ideas and implement them in your way for your brand to create awareness and conversion.
• Camera: DSLR and mirrorless cameras are the best choices for ecommerce clothing photography due to their unlimited features and versatility. Their shooting modes, high resolution, sensor size, and other high-quality features ensure your ecommerce fashion photo turns out the best of the best.
• Studio Lighting: Ecommerce photography needs to be done in artificial light to ensure the photos turn out high-quality, eye-catching, and professional.
• Background and Props: For ecommerce fashion photography, experimenting with a versatile backdrop and props is unlimited. You can use any props as long as they complement the clothing and highlight their beautiful details.
• Retouching Tools: Last but not least, you need to use Adobe Photoshop to retouch the fashion photo in a top-notch shape or hire a professional retouching agency that perfects photos at affordable pricing.

Prepared the essential equipment for ecommerce photography? It’s time for light, camera, and action!

Before starting fashion ecommerce photography, you need to set the setting.

• Use a white background to create a professional look and reduce harsh shadow.
• Place a photo umbrella in the background with lighting. It will reflect the lighting where the model or clothing will be set.
• Place two soft boxes beside the setting to well-lit the photography area.

Whether you use a model, ghost mannequin, or flat lay, first, you need to iron or steam the clothes to remove wrinkles and reduce your work in photography post-production services. Now, I will show you three ways to style clothes for your brand.

Flat-lay ecommerce photography is the easiest technique to showcase your products in the most eye-catching and detailed way. Choose a backdrop that complements your product, place your products on a flat surface like a table or floor, style them with props and see how products look in the camera, and capture beautiful flat-lay fashion photos that tell your brand stories and captivate everyone's heart instantly.

Ghost mannequin photography does not have variations like a model or flat-lay, however, it is an ecommerce photography style that sells.

You place the clothes in the mannequin, stream the clothes to remove wrinkles, style the mannequin on how you will capture the photo, and remove the mannequin in the post-production, creating a professional look that help customers envision how they would look wearing the clothes.

Invisible photography is a style where you can stand out your clothes in a simple background without using any props.

While invisible mannequin photography allows you to envision how you would look in the clothes and accessories, model ecommerce photography gives you a real-life view of how a dress looks in the body and skin tone.

Though hiring a model is expensive, I highly recommend using one as it is the most effective ecommerce photography method to bring sales faster. You can experiment with different styles, expressions, poses, and take amazing studio lighting photos with models.

For fashion ecommerce photography, you can take images with your hands or a tripod.

• Take images in RAW mode to capture every little detail with precision.
• Adjust the exposure triangle. Set the ISO to 100, try a higher Aperture till you are satisfied, and Shutter Speed to 1/200 to get a sharp and detailed photo.
• Once all the camera setting is fixed, take multiple photos from different angles in one shot. As audiences can not touch the clothes in real time, uploading as many angle photos as possible is a good method to approach customers.

No fashion photo turns flawless. Thus, to remove flaws, you must do a thorough editing. Here are the things you need to retouch in ecommerce photos.

• Remove dust, dirt, and wrinkles. While customers look at the photos, they often zoom in to see the details. Thus, spotting these small flaws may look distracting and harm the image quality.
• Lighting and shadow correction. Ensure the lighting and shadow looks natural.
• Clothing color correction. Often due to camera settings and lighting collision, the dress color may look different or faded. Retouch the photo to bring back the original color.
• Recolor the clothes. If you have the same clothes in different colors, you do not need to take shots individually. Just recolor the clothes in Photoshop accordingly.
• Remove distractions. Whether it's the background or props, it needs to complement the products. If not, remove the unnecessary elements and increase the value and beauty of your image.
• Final Check. After fixing all the issues of the image. Zoom out and judge, can this image impress the viewer? If the answer is yes. Save it and use it accordingly.

Taking images is not enough. You need to be strategic to get found and popularize your brand. Here are 5 helpful ecommerce clothing photography tips you can follow to grow your brand fast.

• Take Multiple Images Individually and in Groups with the same collection. It will help the audience check the quality and choose the one they like.
• Stay Updated on What Your Audience is Liking. Always check what type of images is getting more reach on your page and try to provide images in a similar style.
• Maintain Consistency. I have mentioned 3 ecommerce photography styles flat lay, invisible mannequin, and model. Choose one style and stay consistent. Do not mingle with different styles in your website or social media or it may create distraction for your target audience.
• Image Formats and Resolution According to Social Media Platforms. Every social media has different image formats. If you just randomly make images without knowing the format and resolution, the image may get cut or add parts while uploading, creating a bad look on your page. Thus, learn the social media formats and save the image accordingly, saving extra work later.
• SEO Optimize the Fashion Photos. Many people do not know the importance of SEO image optimization and how it can help rank your image in the search engines' “Image” section. Apply it for your brand, and trust me it will not only increase your traffic but also customers online. Image Optimization is easy- Rename the file with relevant keywords so that search engines understand the relevancy of the image content and make it appear on top of the search results.

Ecommerce fashion photography is an absolute necessity to stand out in this competitive online shopping world. You need to bring out your own creative visuals that represent your brand.

Keep experimenting with styles and stick with the one your target customers like. Work hard strategically and stay consistent to impress the audience and make sales like crazy. That’s it for today. See you in the next blog!